On April 28, Aima Electric Vehicles held a new product launch conference in Shanghai, officially bringing new products of the brand-new Dandan series of retro electric vehicles. At the same time, at the press conference, Aima also announced the rejuvenation of the brand, announcing a new brand fashion concept and a new brand positioning. In addition, a series of cooperation with Mango TV and Xiaohongshu were also announced at the meeting.Aima Dandan series electric vehicles adopt the shape of a retro scooter, and the headlights are designed with crystal eyelash headlights. While continuing Aima’s classic genes, the high-brightness headlights also endow the vehicle with a romantic side. The vehicle also adopts a retro handlebar design, supplemented by a retro small windshield, combined with Aima's classic badge elements, making the vehicle present a playful and lovely side.For the instrument panel of the vehicle, this time the Aima Dandan series adopts a dual-screen display design, one large and one small two circular instruments, of which the large screen displays information such as speed, mileage, gear position, etc., while the small screen is dedicated to Based on the power display, it gives the user an extra power reminder to avoid the embarrassment of forgetting to charge.The body adopts rounded lines as a whole to create a covered shape. In addition, the new scooter bike also provides a 360mm extended pedal design, giving the scooter bike additional loading capacity. The design of the polka-dot anti-slip texture on the pedal is not only practical, but also gives the vehicle a more personalized and beautiful side.In terms of details, the new scooter bike adopts a large number of electroplating processes to enhance the texture of the vehicle in details. The retro grille design further shows the retro beauty of the vehicle. The rearview mirror like a makeup mirror also gives the vehicle more romance. The flaming red lip taillights provide the vehicle with a passionate aesthetic feeling and exude charm.Functionally, the vehicle provides functions such as gear switching, cruise control, automatic headlights, and one-key reversing. It is worth mentioning that the new scooter bike also provides a scooter biket assist mode, so that users can more easily deal with scenes that require scooter bikets.In terms of performance, the vehicle uses automotive-grade wheels, combined with front and rear hydraulic shock absorption, to provide the vehicle with an excellent riding experience. The leather seat cushion, combined with ergonomic design, can ensure long-term riding comfort without fatigue.The new scooter bike also provides the blessing of the Bluetooth Smart APP, which provides users with a scooter bike-level unlocking experience, which can be unlocked and triggered by approaching, which is more in line with the needs of current users for intelligence. The new scooter bike is equipped with a Bosch motor, providing a maximum power of 400W. Equipped with 48V24Ah lithium battery to provide users with sufficient battery life.The Aima Dandan series provides four color schemes: Fairyland Wild Green, Malt Milk Coffee, Maltese Blue, and Sweet Sweet Powder to meet the individual needs of different users. At present, the new scooter bike has been sold in various channels.In the future, Aima will also launch four customized models jointly named Extreme Retro, Free and Leisure, Sweetheart, and Little Yellow Duck. Interested users can pay more attention.At the meeting, Aima also announced the new brand positioning of "Fashionable Aima, Traveling Freely", as well as a new brand fashion concept. Leading across the board. For example, in terms of fashion stores, Aima will deploy the fifth-generation stores, Q-series second-generation stores, and upgrade the design of individual stores; and in terms of "fashionable people", Aima will not only use celebrity fashion endorsements by Jay Chou, sister Chengfeng, and brother In addition, there will also be ways to lead the way of Xiaohongshu fashion bloggers, urban fashion pioneers, and campus fashion ambassadors; in addition, Aima will also cooperate with fashion media, fashion variety shows, fashion scenes, and fashion experts to create an all-round three-dimensional It will further expand the fashion road of Aima electric vehicles.Aima also announced that on the basis of continuing the cooperation with the third season of "Sister Riding the Wind and Waves" last year, she will cooperate again with "Sister Riding the Wind and Waves" again this year. Spread Aima's low-scooter bikebon and environmentally friendly cycling fashion more widely, and further consolidate and expand Aima's brand influence.

On April 28, the launch conference of Aima's Dandan Series new product "Fashionable Aima, Traveling Freely" was successfully held at the Shanghai World Expo Creative Show. At this press conference, Aima announced "fashionable Aima, travel freely" as a new brand positioning, and released a new brand fashion concept, and announced the heavy cooperation with "Ride the Wind 2023" and Xiaohongshu , and the protagonist of the press conference - the brand-new model Dandan series, with its romantic style and exquisite design, it interprets Aima's new fashion concept wonderfully, bringing aesthetic enjoyment and unexpected surprises beyond imagination to everyone present . Hundreds of media and dozens of KOL fashionistas attended the press conference.Aima announced a new "brand fashion concept"Leading the fashion development direction of the industryAt the beginning of the press conference, Duan Hua, vice chairman of Aima Technology, reviewed Aima's original intention of brand fashion and the development history of design trends, and summarized Aima's new brand positioning as "fashionable Aima, travel freely", which not only needs to be young, trendy, The design is leading, rich and colorful, and it also brings safety and security, worry-free driving, and the freedom of taste and fun. At the same time, Duan Hua put forward a new concept of brand fashion: fashion cannot be defined, but needs to be led; fashion should belong to everyone, and everyone has the right to enjoy a good ride; fashion embodies youth, but it is not the patent of young people; fashion does not mean Popular, Aima's fashion is a combination of classic and popular, tasteful and sentimental; fashion should be pragmatism, not just good-looking, but good-looking and easy to use, "to be an apple in the electric vehicle industry" ;Fashion is not stereotyped, but to meet the diversified fashion pursuits, each has its own beauty, and the beauty is shared.Aima has always been known as the "fashion vane" in the electric vehicle industry. For a true fashion leader, fashion is not only fashionable or good-looking, but more importantly, expressing a unique fashion concept. At this press conference, Aima announced the brand's own fashion concept, once again guiding the direction for the fashion development of the electric vehicle industry.Aima's Dandan series releasedInnovation to create a fashionable retro romantic styleAt the press conference, the brand-new fashion model Aima Dandan series made its debut. This bike highly combines classic and popular elements to form a unique retro style. In terms of appearance design, the Aima Dandan series is inspired by the classic Italian motorcycle Vespa of the last century because of "Roman Holiday". The retro headlights continue the classic shape and add the genetic elements of Aima's eyelash lamps; Ins windshield, with classic badge element style decals, deduces the collision of fashion and classics; the side guard shape has become the most classic visual memory symbol of the Aima Dandan series, and together with users it has become a beautiful scenery on the road.In terms of the selection and application of color matching, Aima's Dandan series perfectly demonstrates Aima's exquisite grasp of fashion colors. The whole series of color schemes mainly focus on mabikeons, such as Tutu Pink/Yuan Cai Qin Sweet Powder, Windsor White/Malta Blue, Fairyland Green, Malt Milk Coffee and other unique colors, which integrate Aima's grasp of the popular and fashionable colors of this spring. It shows a different kind of youthful romance, sweet and comfortable, soft and lovely romantic style, so that users can feel full of romantic feelings when riding.In addition to the appearance design, the Aima Dandan series pays more attention to the safety and comfort of the vehicle. It is bikeefully built, high-end configuration and excellent quality, bringing a more comfortable and stable riding experience for female users. In terms of intelligence, it is more convenient to lock the bike by using the Bluetooth smart APP control, and the practical functions such as mobile phone positioning, vehicle self-inspection, and abnormal alarm allow users to fully enjoy the fun of smart riding. In this new product of Aima's Dandan series, the excellent performance in many aspects is the best embodiment of Aima's fashion concept, and it also inspires new thinking in the electric vehicle industry.Start a new annual cooperation with "Ride the Wind 2023"Star member Zhang Jiani was invited to the sceneAt the press conference, Aima made a big announcement that she will continue to cooperate with the top popular variety show "Ride the Wind 2023" this year to bikery out in-depth cross-border cooperation, and invited Zhang Jiani, a member of "Sister Lang" to the scene. After seeing the Aima Dandan series of electric vehicles, the protagonist of this press conference, Zhang Jiani expressed her love for them and liked them very much. The news of Aima's re-cooperation with "Ride the Wind 2023" has also become another hot spot at the press conference.Last year, the cooperation between Aima Electric Vehicle and the third season of "Sister Riding the Wind and Waves" helped the Aima brand maintain its popularity on Weibo, Xiaohongshu and other head fashion traffic platforms throughout the year, including over 100 million topic exposures It has achieved a good publicity effect and made Aima pay attention to the fashion female group, and the brand attitude of "paying tribute to women's bikes in the new era" has gained more recognition and resonance from female users.This year, Aima and "Sister Riding the Wind and Waves" will cooperate again. Based on the successful cooperation last year, they will set a new height in cross-border marketing, spread Aima's low-bikebon and environmentally friendly cycling fashion more widely, and further realize Aima's Consolidation and expansion of brand influence.store, variety show, scene, eventThe layout of Aima leads the fashion in all fieldsMo Xuan, Chief Brand Officer of Aima, gave a theme sharing entitled "Aima, Fashion Dream Maker". Mo Xuan said that fashion is a new invention of human beings, and it is also a dream-fulfilling machine for human beings. Throughout the industry, fashion is Aima's endowment, especially among female users and younger user groups who have higher fashion needs. Aima should become the fashion first choice for electric vehicles, and realize the brand vision of "fashion as the key point, technology-based, and leading design of the whole product line". attitude towards life.Mo Xuan emphasized that Aima will lead in the whole field of "fashionable stores, fashionable people, fashionable bikes, and fashionable communication". Upgrading, in terms of "fashionable people", on the one hand, through celebrity fashion endorsements of Jay Chou, sister Chengfeng, and brother, on the one hand, to build a fashion leader of Xiaohongshu fashion bloggers, urban fashion pioneers, and campus fashion ambassadors; The cooperation of fashion media, fashion variety shows, fashion scenes, and fashion experts will expand the fashion road of Aima electric vehicles in an all-round and three-dimensional way.Join forces with XiaohongshuSet off a wave of Aima's fashion on the Internet platformAt the press conference, Aima also announced another important aspect of fashion and youth communication: the strategic cooperation with Xiaohongshu. As a major lifestyle sharing platform for young women, Xiaohongshu has a very strong communication influence in the field of fashion shopping. In recent years, the fashion sharing of Aima's electric bike has been shared and discussed by countless young netizens on Xiaohong, and has become a hot topic on the Internet. It can be said that Aima's electric bike has led the low-bikebon and environmentally friendly cycling on Xiaohongshu fashion.At the press conference, Aima announced on the spot the "Surprise Box" jointly launched with Xiaohongshu. The powerful combination of Aima × Xiaohongshu will bring fashion communication effect not addition, but multiplication. This is not only a major cooperation between the two-wheeled electric vehicle industry and a well-known social platform, but also Aima's enthusiastic response and active embrace to the vast number of young users and fans represented by Xiaohongshu netizens."Fashionable Aima, travel freely", at this press conference, Aima not only brought a fresh, sweet and romantic fashion style to the industry through the Aima Dandan Series, but also used a new brand fashion concept to serve Chinese electric bikes set the true definition of fashion. At the same time, the multiple major cooperations announced by Aima this time will lead the low-bikebon and environmentally friendly cycling fashion of two-wheeled electric vehicles to a broader new pattern.